🤝Join our bi-weekly SMB Advertising Sales Briefing for Newspaper Executives for free!
Receive industry trends, sales hacks, best practises, sales materials from other publishers, advertising benchmarks and inspiration for new sales products and tactics directly into your inbox. 100% focussed on digital advertising sales for publishers.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
💡1.000s of newspaper executives already joined
News and Updates
Experience the Power of Impactful Advertising: Our Portfolio of Successful Client Campaigns
Thank you – we added you to our Smart Insights newsletter.
Oops! Something went wrong while submitting the form.
Local Ad Sales: Strategies & Case Studies
Regional Media Advertising for SMBs: Our Portfolio of Successful Client Campaigns with News Publishers from all around the World.
Thank you – we added you to our Smart Insights newsletter.
Oops! Something went wrong while submitting the form.
Thank you – we added you to our Smart Insights newsletter.
Oops! Something went wrong while submitting the form.
Running a restaurant business is hard – it is risky, competition is high and consumer preferences are constantly changing. Offering great food, amazing service, relaxing atmosphere and reasonable prices is not enough to succeed. A clear marketing focus and strategy is no longer a competitive advantage, but rather a must-have if you want to stay in the game. In this blog post we will examine the most common marketing mistakes in the industry and what you can do to avoid them.
Regional newspapers have found success by offering exclusive ads to local advertisers, controlling the ad content and landing pages, and targeting users based on their reading habits. Selling attention and measuring engagement rather than clicks has also proven effective in driving SMB ad sales.
Local newspapers are facing a challenge in transitioning their small print advertisers to digital platforms, which rely heavily on large accounts and programmatic advertising. The complexity of digital advertising and the lack of full-service solutions tailored to local advertisers have hindered their adoption of digital advertising.
Newspaper executives often discuss the digital advertising shortcomings of regional news publishers compared to global giants like Google and Facebook. However, I strongly disagree with this notion based on both theoretical and practical observations, supported by examples from small and large news publishers who have embraced competition and focused on their strengths.
Stock market valuations have dropped, signaling that the astronomical growth rates of 2021 were temporary rather than sustainable. While e-commerce will continue to grow, publishers are now facing reduced CPMs, particularly in programmatic campaigns, as the focus shifts away from buying revenue at any cost.
Local small and medium-sized business (SMB) print advertisers remain a significant revenue source for regional publishers. However, many publishers struggle to convert these print revenues into sustainable digital revenues due to the small size and limited online booking capabilities of these customers, coupled with the neglect from digital ad sales teams.
Kölner Stadtanzeiger Medien conducted an analysis of their regional advertisers' digital spending and discovered that while larger and local key accounts successfully embraced digital transformation, many small and medium-sized business (SMB) print customers were still not investing in online budgets.
Somedia, a Swiss news publisher, recognized the untapped potential of local advertisers in digital compared to regional key accounts. To leverage this opportunity, they introduced "Smart Ads," a solution that creates digital campaigns with integrated landing pages for print advertisers at scale.
Advertising executives in the news publishing industry can find important news about making money with advertising online, offline, and cross-media. The news includes insights from the World Press Trends Report 2022, the resilience of print magazines, rethinking reader revenue, creating content for Gen Z, the rise of publisher audio revenue, and unlocking digital revenue from small print advertisers.
Please find the most important news for advertising executives in the news publishing industry that want to make money with advertising online, offline and cross media
We use cookies and other/similar technologies (together: cookies) on our website. Some of them are essential, while others help us improve this website and your experience.
Essential
These items are required to enable basic website functionality.
Marketing
These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.
Personalization
These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.
Analytics
These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.
