Smartico’s “Smart Marketplace” are a great tool to build vertical niche marketplaces that are relevant to readers and advertisers and replace purely print or print-to-online
Creating New Local Advertising Revenues for Publishers
Business Models to leverage the Power of Local Sales Reps at regional publishers. We create new sustainable Local Advertising Revenues by providing intuitive digital and cross-media products for local SMBs for publishers of all sizes, regions and circulations.
We do believe that we live in the age of e-commerce we live in the age of subscription revenues we need to transform local advertorials
Case Study : How German free sheet “Wochenblatt Reporter” uses reporting dashboards for cross-media ad campaigns to increase digital upsellings for their job market.
About Wochenblatt Reporter: With a weekly print circulation of almost 1.1 million copies for 16 local editions, German publisher “SÜWE” became a leader in providing digital local
“Smart Ads” offers its clients best-in-class full-service banner creation, landing page design, intuitive performance dashboards and sales trainings for display advertising campaigns at scale.
Glossy magazines, line extensions, supplements, advertorials and more have always been a relevant source of additional revenue for publishers.
With a lot of publishers those profitable advertising products remain print-only as there’s no concept how to keep the visual quality of the magazines and at the same time add an instead monetisation to the digital magazine.
“Smart Marketplaces” allows publishers and strong regional brand to build their own fully digital local marketplaces that allows local merchants and advertisers to …
Let’s create new profitable local advertising opportunities together!
Contact us for discussing strategies, concepts and steps how to make local sales reps more successful and share case studies, data points and best practices from 100s of leaders at media companies from all across Europe.