Event Details
The Scandinavian Media Transformation Study Tour, organized by WAN-IFRA, is a significant event set to occur from May 20 to 25, 2024. This tour precedes the World News Media Congress 2024 in Copenhagen, offering a unique opportunity for media professionals to explore the innovative media landscape of the Nordic countries. Participants will visit leading news publishers in Oslo, Stockholm, and Copenhagen, gaining exclusive behind-the-scenes access.
Target Audience
This event is specifically designed for Editors-in-Chief, managing and digital editors, and digital marketing leads. It is ideal for professionals focused on newsroom transformation and sustainability in the media industry.
Relevance and Purpose
The Nordic countries are renowned for their culture of innovation, organizational agility, digital-first mindset, and cutting-edge technology. These attributes have enabled their local and national media companies to excel in digital transformation, making them exemplary leaders in the media industry. The tour aims to provide insights into these successful models and practices.
Agenda Highlights
- Innovative Newsroom Practices: Participants will learn how Nordic newsrooms are achieving revenue goals through content monetization models, unique organization, and management of digital transformation. There will be presentations on organizing newsrooms to drive subscriptions, engaging new and existing audiences, and strategies to produce premium content.
- Networking and Knowledge Sharing: The tour offers intense knowledge sharing and networking opportunities over five full days. This includes interactions with leading editors, audience managers, and digital revenue experts from notable Nordic media houses.
- Past Visits: Previous WAN-IFRA Study Tours have included visits to Schibsted, Amedia, Verdens Gang (VG), Aftenposten, MittMedia, NRR, JP Politikens, Expressen, and Dagens Nyheter.
Additional Features
- Expert guides will accompany the tour.
- The package includes flights between cities, a welcome reception, five nights of accommodation, all lunches, and three dinners.
- Participants will receive materials for the tour.
This event represents a unique opportunity for media professionals to gain firsthand experience and insights into the successful digital transformation strategies of Nordic newsrooms, fostering a deeper understanding of innovative practices in media sustainability and transformation.
