Event Details
The HORIZONT Kongress 2023, a premier annual congress for marketing and advertising professionals, was held on June 29-30, 2023, at the Gesellschaftshaus im Palmengarten in Frankfurt. This event, under the theme "Crises: Concepts for Marketing and Media in a Volatile World," brought together over 400 participants and more than 80 top speakers. It served as a pivotal platform for addressing the most pressing issues in the industry.
Target Audience
The congress was designed for the "Who is Who" of the marketing and advertising sectors, attracting a diverse range of industry professionals, including marketing executives, agency leaders, and media experts.
HORIZONT Award 2023
Coinciding with the congress, the HORIZONT Award 2023 celebrated the 'Men and Women of the Year' in the industry on June 29, 2023. The award ceremony recognized outstanding contributions in various categories, with winners including Bettina Fetzer (Vice President Communications & Marketing at Mercedes-Benz) as Marketing Woman of the Year, Larissa Pohl (Europe Lead for TCCC at WPP Open X and GWA President) as Agency Woman of the Year, and Rainer Esser (CEO of Zeit Verlagsgruppe) as Media Man of the Year.
Key Highlights
- Theme and Relevance: The congress's focus on managing marketing and media strategies in a volatile world was particularly relevant for media executives, offering insights and solutions for navigating industry challenges.
- Speakers and Content: The event featured over 80 top speakers, providing a rich array of perspectives and expertise. The discussions and presentations covered a wide range of topics pertinent to the current media landscape.
- Networking and Collaboration: The congress facilitated networking among industry leaders, fostering opportunities for collaboration and knowledge exchange.
Conclusion
The HORIZONT Kongress 2023 stood out as a significant event for professionals in marketing, advertising, and media. It provided a comprehensive platform for discussing industry trends, challenges, and strategies, making it an essential gathering for leaders and innovators in these fields. The combination of expert speakers, relevant themes, and the prestigious HORIZONT Award made it a noteworthy event in the industry calendar.
