Christian Scherbel

6 Great Local Advertorials as Marketplaces for Publishers to launch in 2021

Smartico’s “Smart Marketplace” are a great tool to build vertical niche marketplaces that are relevant to readers and advertisers and replace purely print or print-to-online advertorials. Each vertical marketplace consists of a homepage for each topic (e.g. “Smart Home”, “Garden & Wellness”, “Camping”, “BBQ”, etc.)… Read More »6 Great Local Advertorials as Marketplaces for Publishers to launch in 2021

How regional publishers in Hamburg and Saarbrücken fight the crisis with local digital ads for all SME advertisers

Dennis Rößler, Managing Director of Funke’s Hamburg marketer “Mediahafen” (Hamburger Abendblatt) focuses on the revival of local advertisers through scalable cross-media offers upsold to each and every print ad as kind of an “auto-bundle”. “The crisis could become an opportunity for regional publishers“, says Dennis… Read More »How regional publishers in Hamburg and Saarbrücken fight the crisis with local digital ads for all SME advertisers