Very proud to announce that “Kress Pro” made “Transmatico” (our brand in the German market) Number 1 in their annual ranking about digital service providers and agencies for publishers. In their category “Commercialisation/Advertising” (“Vermarktung” in German) they asked the 100 largest German media companies (counted… Read More »Number 1 in Germany for Publisher Advertising Solutions
How regional publishers in Hamburg and Saarbrücken fight the crisis with local digital ads for all SME advertisers
Dennis Rößler, Managing Director of Funke’s Hamburg marketer “Mediahafen” (Hamburger Abendblatt) focuses on the revival of local advertisers through scalable cross-media offers upsold to each and every print ad as kind of an “auto-bundle”. “The crisis could become an opportunity for regional publishers“, says Dennis… Read More »How regional publishers in Hamburg and Saarbrücken fight the crisis with local digital ads for all SME advertisers
No local events mean no local advertorial ideas? No, there is still hope! We analysed 200+ newspapers across the EU and did some number crunching for trends during and after the pandemic. And came up with a list of 60 Advertorial Ideas thart your Local… Read More »60 Local Advertorial Ideas that now drive Sales!
Talking to a lot of publishers in Europe over the last weeks, we came to the conclusion that the current crisis of the local advertisers due to the lock-downs is just one of the problems local sales teams are facing. Even worse is a lot… Read More »How to drive local ad sales in times of crisis and short-time work
The current pandemic more and more endangers the existence of many local advertisers. Publishing reliable news about important questions like “Who operates at all, Who offers delivery services, etc.” becomes the life line for a lot of local companies. Local publishers can be this central… Read More »Together strong: your local crisis marketplace to support the local community