Today’s post, I want to make about how to get the cheapest banner designs and the cheapest creatives to scale local advertising in the long
Publishers always ask me about our obsession with the long tail of advertising sales. And I really wanted to make this article to explain a
Today I wanted to show you a few nice best practices and showcases where we see some nice successful digital campaigns for small and medium
Lately we came across the same 3 big challenges of successful local display advertising that we have to get out of the way to make
Smartico’s “Smart Marketplace” are a great tool to build vertical niche marketplaces that are relevant to readers and advertisers and replace purely print or print-to-online
We do believe that we live in the age of e-commerce we live in the age of subscription revenues we need to transform local advertorials
Case Study : How German free sheet “Wochenblatt Reporter” uses reporting dashboards for cross-media ad campaigns to increase digital upsellings for their job market.
About Wochenblatt Reporter: With a weekly print circulation of almost 1.1 million copies for 16 local editions, German publisher “SÜWE” became a leader in providing digital local
About: With a total circulation of 60 000 copies “News Verlag” became the leading provider for local and sub-local information in the Miltenberg district in
Case Study: How these regional media houses instantly realised new digital revenues in local advertorials without internal changes to their processes.
One of the largest regional publishing groups in Europe has been hesitating for a long time to extend their successful local advertorials from print into