Christian Scherbel

How regional publishers in Hamburg and Saarbrücken fight the crisis with local digital ads for all SME advertisers

Dennis Rößler, Managing Director of Funke’s Hamburg marketer “Mediahafen” (Hamburger Abendblatt) focuses on the revival of local advertisers through scalable cross-media offers upsold to each and every print ad as kind of an “auto-bundle”. “The crisis could become an opportunity for regional publishers“, says Dennis… Read More »How regional publishers in Hamburg and Saarbrücken fight the crisis with local digital ads for all SME advertisers